As the official chip of the NBA, Ruffles was looking for unique way to raise the partnership's awareness. Since Steph Curry was sinkin' shots from behind the arc like it was nothing, we decided to bring a new challenge to the game—The Ridge. Since the NBA wasn't really keen on us adding a 4 point line to regulation games, we teamed up with NBA 2K to make it happen. 

NBA 2k18 In-game Experience

Website

Packaging & Point of Sale

Celebrity All-Star Game Integration

After the success of the NBA2K promotion, we were able to bring the Ruffles 4-point line to the NBA Celebrity All-Star Game — where it has been featured for the past three years. Watching Ray Allen sink a 4-pointer is truly a dream come true.