Tapping into our target's passion for grilling, we created the Grill Out & Chill Out promotion. By completing weekly video challenges, entrants could win a Big Green Egg and other awesome grilling gear. We teamed up with pit-master Aaron Franklin to create video and social content to support the program.

Video

Password: Meat

Pandora Radio Spot

Website

Social

Grill Out & Chill Out all summer at https://t.co/X7g8x78i8J for your chance to win a #BigGreenEgg grill every day! pic.twitter.com/c70vLY1mTs
— RUFFLES (@RUFFLES) July 6, 2016

Show us your grilling fail w/ #GrillChillEntry for your last shot at grilling glory! pic.twitter.com/hLmoKkgQC5
— RUFFLES (@RUFFLES) August 23, 2016

Hey, hothead! What's the best way to fire up a grill? Reply w/ #GrillChillEntry 4 a chance to win! pic.twitter.com/puoLQqCLvS
— RUFFLES (@RUFFLES) July 19, 2016

The CREW

AD - Shelly Williams
CW - Jeff Morse
ACD - Chase Rodriguez
CD - Richard Howell